Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Marketing plans are key for small businesses ahead of a tough holiday shopping season. The holidays are the busiest time of year for many small retailers and other businesses. But the holidays this ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Small businesses are committing more money to marketing this year than last, but surprisingly few have any confidence that their investment is paying off—even as more report using new tools like ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...