WASHINGTON -- The Federal Trade Commission said Wednesday that Skechers agreed to pay $40 million to settle charges it mislead consumers with claims that its toning sneakers would do everything from ...

"You actually didn’t save any money because now I hate you, now I don’t ever want to buy a Skechers shoe again." Footwear brand Skechers has been accused of lazily using generative AI for a full-page ...

As AI becomes more accessible, it seems we've been plagued with an increasing number of AI ads. Lacking both quality and style, these sloppy marketing ploys are hard to ignore, but Skechers' latest ad ...

Skechers is facing serious criticism for its December Vogue ad, which reportedly used AI. The ad has started conversations on social media about how consumers will respond to such practices. For the ...