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The 30-Second Rule: What goes viral decided by algorithms

Of all views from videos, 67% come from videos under 30 seconds, even though those clips make up a minority of total uploads. The implication is clear: this isn’t about shrinking attention spans. It’s ...
Medical Xpress

Short videos, long questions: Is there any link with children's attention?

Short-form video isn't new. Before TikTok, there was Vine—a platform that popularized 6-second video clips and helped redefine what it meant to go viral. The "Only a spoonful" of ice cream skit lives ...