Demand Gen Report's 2026 survey reveals a massive shift: 72% of marketers now rank segmentation as their top priority.

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

Few would disagree with the view that since the 1950’s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy. If you define your market segments ...

LONDON--(BUSINESS WIRE)--Infiniti Research is the world's leading independent provider of strategic market intelligence solutions. Our market intelligence services are designed to connect your ...

A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

A powerful Visit Type Segmentation coupled with a traditional Recency, Frequency, Success model doesn’t just expose the data in a performance-efficient manner – it helps marketers understand how the ...

The psychographic profiling that passes for market segmentation these days is a mostly wasteful diversion from its original and true purpose—discovering customers whose behavior can be changed or ...

Marketing Articles: Segmentation Access thousands of our segmentation online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our ...