Google Search may still be the search engine to rule them all, but it’s no longer the best way to find content online. There’s a plethora of AI search engines and platforms that, I’d argue, do a much ...

Google's Gary Illyes warns of URL parameter issues causing crawler inefficiencies, especially for e-commerce sites. URL parameters can create infinite URLs, causing crawl inefficiencies. E-commerce ...

OpenAI have this week started rolling out it’s new ChatGPT Search engine providing real-time online search capabilities within the ChatGPT AI. This new functionality provides a new competition to ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

Part of the reason Google decided to start developing its own Chrome browser—all the way back in 2008—was to funnel people toward all of its web apps, from Google Docs to Gmail to Google Maps. And of ...

Google's Gary Illyes continues to warn SEO professionals and website owners about URL parameter crawl issues. Gary Illyes warns about URL parameter issues on LinkedIn. He advises using robots.txt to ...

As Google grew in size and influence over the years, the tech giant also grew to exercise an awful lot of power over the shape of the internet, and its data-hungry tendrils reach into nearly every ...

AI optimization, llms.txt, the end of the web, and more! These 10 SEO columns got the most pageviews on Search Engine Land in ...

The search engine has been a key Internet tool since the early days. Before the Web was a thing, I fondly remember Archie (from “archive” without the “v”), which indexed filenames on FTP servers, ...

OpenAI is trying really hard to make ChatGPT Search into a viable product. It's available for free, to all users, without limits. And now, just like with Google Search, it can be used without logging ...

For many people Google is search — they’ve simply never considered an alternative. But there are plenty of search engines other than Google, offering benefits such as increased privacy, environmental ...

Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals.