As the company unveiled the Samsung Galaxy S26 lineup, executives repeatedly framed a “security-by-design” architecture as essential to enabling so-called agentic AI — systems capable of understanding user context and taking actions across apps on their behalf.

The Samsung S26 has three separate AI systems with Google's Gemini, Perplexity and its own upgraded Bixby.

For most of the last decade, flagship phones defined progress through camera advancements. Wider sensors. Longer zoom. Bigger numbers. Shooting movies off your phone.The new Galaxy S26 series suggests Samsung thinks that era is tapering off.

“By integrating Perplexity at the framework level, Samsung isn’t just pre-loading an app; it’s upgrading the phone’s nervous system. This setup allows Bixby to act as the hands, handling system tasks, and device control, while Perplexity serves as the specialised brain for high-level search and reasoning,” AI expert Yogesh Brar told Fortune India.

Samsung bets big on AI-driven innovation and competitive pricing as Galaxy S26 series debuts with strong focus on India.

The Galaxy Z Fold 7 and Flip 7 were a huge hit for Samsung, even forcing it to increase production to meet the additional demand. Building on this momentum, the company reportedly wants to ship 10% more units of the Z Fold 8 and Flip 8 next year.