Representative image (iStock) Sampling is an age old practice that helps marketers gauge a customer’s reaction to a product. The activity’s objective was to ensure that a sample reached as many ...
Leading soft drinks manufacturer Britvic, with its PepsiCo UK bottling partner, has launched an activity to extensively sample two of its brands this summer. The activity, centred around Mountain Dew ...
The USDA’s Agricultural Research Service (ARS), the University of Nebraska–Lincoln (UNL), and the ARS’s Partnership for Data Innovations (PDI) have launched a new web-based application to facilitate ...
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