Nitin is the founder of QRCodeChimp. He's a technology leader with over two decades of technology development and management experience. There's been a long, ongoing debate on sales vs. marketing.

Alison Murdock is the founder and chief marketer at Trusted CMO which provides foundational marketing strategy and execution for startups. "Pipeline" is far more than mere sales jargon; it serves as a ...

LinkedIn Sales Navigator isn't for marketing teams. It's in the name, right? Wrong: Sales Nav offers up a big opportunity for marketers to up their content and outbound games. Marketers, just as much ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

Opinions expressed by Entrepreneur contributors are their own. Technology has handed purchase power over to consumers, enabling them to research and compare brands without ever speaking to a sales rep ...