Every enterprise needs to grow sales and achieve a competitive edge regardless of its size or industry. The key to unlocking this growth is a detailed go-to-market strategy. The companies that thrive, ...

Forbes contributors publish independent expert analyses and insights. Scott K. Edinger is an expert on leadership, strategy, and growth. I recently met with an EVP of a Fortune 25 company to discuss ...

With growth slowing and revenue projections softening, in the next year, you can expect that customers will become more risk-averse and cautious, sales cycles will get longer, you will hear more “no” ...

Multiple participants attending from the same company can create greater alignment within their organization and a shared decision-making framework. The insights, frameworks and approaches in this ...

In today's business world, PowerPoint is the default program for business communications. If something is important, it's in a PowerPoint deck. Unfortunately, however, those decks are created in a ...