A sales letter is a low-cost selling tool; in fact, an email version is one of the most cost-effective ways to reach customers. A good letter by itself may be enough to get the message across. However ...

Is your company using VSL’s to boost sales? If not, you’re missing out on one of the Internets most effective conversion techniques. Here’s 10 Tips to creating powerful Video Sales Letters.eck However ...

Opinions expressed by Entrepreneur contributors are their own. Editor’s Note: The following article is excerpted from Kim Gordon’s latest book, Maximum Marketing, Minimum Dollars, (Kaplan Publishing).

Video sales letters can help your business increase the number of leads or sales you get almost overnight. In the direct mail days, "sales letters" were the ultimate marketing tool to land customers ...

When writing a sales letter, the headline is the most important part of the document. After all, if you cannot capture a reader's attention with the headline, he is unlikely to read your letter. Your ...

You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to ...

Sales letters rarely work unless you carry out the right follow ups. But phrasing a follow up so that the prospect wants to talk more can be tricky. Pain really motivates prospects to talk. It is far ...

Whether it be by email, postcard or letter, keeping in contact with your salon customers is crucial to growing your business. Because customers typically come in every 4-6 weeks, you want to keep your ...