For much of its history, Rolex was focused on making timepieces that could survive anything. Precision and quality are now higher than ever, but that's not why fans pay a premium for the brand. Here's ...

Add Yahoo as a preferred source to see more of our stories on Google. It wasn’t Cameron Smith, the Australian golfer with the distinctive mullet who ended up winning the majors championship in a ...

This low-key update might be the smartest watch Rolex released this year—and one of the few you might actually get.

Rolex effectively invented the category of watches you wear on your wrist over 100 years ago. For much of the company's history, it was focused on making timepieces that could survive anything.

Watches & Wonders 2026 has landed. The Crown's centenary collection won't break the internet. It'll just quietly remind everyone else who owns it.

At Watches and Wonders 2026, Rolex marked the Oyster case's centenary with standout Cosmograph Daytona releases, including an ...

This is an edition of the newsletter Box + Papers, Cam Wolf’s weekly deep dive into the world of watches. Sign up here. I’ve never had so many people hit me up about a podcast before. On Monday ...

Rolex SA is upending the world of luxury watch retailing by buying Bucherer AG in a deal that gives the Swiss brand a major presence in consumer sales for the first time. In a move that could have ...

Two historic names in the watch industry have now become partners. Iconic Swiss watchmaking brand, Rolex, announced it will acquired Bucherer, one of the world’s largest watch retailers. In a ...

DORAL, FL - MARCH 13: Prayad Marksaeng of Thailand plays a shot on the 6th hole during the second round of the World Golf Championships-CA Championship at the Doral Golf Resort & Spa on March 13, 2009 ...