(Bloomberg/Cecilia D’Anastasio) — Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s ...

Matthew was the Apps and Games Editor at Android Police until 2025. Roblox has more active users daily than Steam, at 85 million. Roblox brought in $3.6 billion in revenue in 2024, paying out $923 ...

Ads on the wildly popular video game platform Roblox enticed kids to try caffeinated potato chips — and they targeted children as young as age 5, a consumer watchdog group says. The controversial ...

Roblox is a phenomenon. More than 130 million people log into the game every day, spending an average of two and a half hours ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. That means ...

The news: Roblox’s lack of third-party measurement tools is becoming a hurdle for advertisers. The platform has minimal independent insights into standard metrics like reach and performance outcomes, ...

Google announced Tuesday that it is broadening the reach of its Immersive Ads to include more publishers, and is also unveiling a new partnering with Roblox. The popular gaming platform, meanwhile, ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Roblox, the massive gaming platform that mostly caters to younger ...

Youth-centric gaming and social platform Roblox (RBLX) has earned positive notices from Wall Street analysts for its new advertising initiative. Roblox stock rose on Wednesday. On Tuesday, Roblox ...