Jefferson’s Bourbon has long been a name that sparks curiosity among whiskey lovers. Known for its adventurous approach to aging, the brand has made waves with unique releases like its Ocean Aged at ...

“I have the luxury of drinking cask strength all the time as I pull samples from barrels, and my taste has evolved over the last 28 years. I love to have a big drink sometimes,” Trey Zoller, who ...

Recently, I sat down with Trey Zoeller, Jefferson’s Bourbon founder, to talk about the company, his creative maturation strategies and how they impact his bourbon’s aroma and taste profile.

Pernod Ricard USA has selected Argonaut as its U.S. creative AOR for Jefferson's Bourbon. The assignment is the agency's second from the liquor giant. It was named creative AOR for Código 1520 Tequila ...