Egg prices are not just drifting lower or higher this season, they are being actively reshaped by a new round of retail ...

Corona has launched its largest retail promotion using unique codes placed on bottles and cans that are hidden in packages across the country. About 11,000 bottles and 1,000 cans of Corona Extra and ...

Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are up and execs breathe sighs of relief. But when the ...

After inflation prompted consumers to make deal-driven (as opposed to brand-driven) shopping decisions, consumer packaged goods (CPG) companies are desperate to win back their loyalty—at the right ...

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

NEW YORK - Hundreds of retailers have entered a display contest sponsored by Hass Avocados From Mexico and have rallied behind a first-ever Hass-sponsored NASCAR team. The contest and sponsorship are ...

A Valentine's Day shopper might have a basket filled with chocolates, flowers, champagne and wine, jewelry and stuffed animals, but clothing isn't usually one of the first things that come to mind ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

You're familiar with the four Ps of the marketing mix and can even rattle them off from memory: product, price, place and promotion. Now you're not sure you heard right, but you could have sworn you ...

That was the dilemma Payless Shoes found itself in recently, when the well-know, low-cost shoe retailer deployed what turned out to be a very clever promotion strategy that, while fun and playful, ...

Digital transformation has touched every industry and changed how we understand marketing and selling. With e-commerce at the forefront of our spending habits — in 2020, a $4.28 trillion habit ...