Specifically, we compare free and cued recall, attitude accessibility and valence, and purchase intentions, for high-share and low-share brands in two mature markets, manipulating levels of target ad ...

CTV is a growth medium with a frequency problem. Ad repetition is one of the most talked-about CTV topics at trade shows. But it still hasn’t been fixed. Ad frequency is a problem at the campaign ...

Streaming has not only taken the fragmentation of consumers’ viewing time and attention to new levels; it’s raised ad latency, frequency and formatting issues. The upshot: Questions about ad ...