The brain and how it subconsciously responds to advertisements has been the name of the game this week. Rocket Fuel, a programmatic ad firm, on Thursday released new research that claims that ads with ...

If you’re planning on selling something on eBay, make sure the background color in your ad is red. Researchers have found that red backgrounds lead to more aggressive bidding, according to a study ...

Red—it’s the color of arousal, aggression, and...higher eBay bids? According to a new study published in the Journal of Consumer Research, the answer is yes. eBay items with a red background were ...

The color red influences consumers to become more aggressive in online auctions and affects how much they are willing to pay for products as varied as video game consoles and Florida vacation packages ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI ...

On your next date, wear something red. Or just stand in front of a red background. Research shows that people find members of the opposite sex more attractive when they are in close proximity to the ...

A new study shows the color red may make women more attractive to men. Researchers at the University of Rochester, led by Andrew J. Elliot, PhD, carried out five experiments to see if what they call ...

Single women going to New Year's Eve parties this year may want to try wearing something red if they want to meet a partner. A new study has found that the color makes women seem more attractive to ...