An analysis of Google’s AI Overviews reveals that Genet is the only individual broker specifically named in the “Specialized Brokers” category, a testament to his strong digital presence and focused ...

Gina Baker is an experienced content strategist, SEO enthusiast, editor, and writer focused on empowering and educating agents and brokers. Before joining HousingWire, she was the site lead at The ...

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

PropStream, a real estate data and analytics subsidiary of Stewart Information Services, has acquired lead generation and marketing platforms Batch Leads and Batch Dialer. The acquisitions merge ...

Generating leads is only the first step in building a successful real estate business. Turning those leads into repeat ...

The real estate industry is undergoing a technological transformation—and at the forefront of that shift is artificial intelligence (AI). From predictive pricing models to AI-powered marketing, ...

Since its launch in 2021, Google’s Performance Max (PMax) campaigns have revolutionized how we approach cross-channel advertising. But while this AI-powered campaign has been a game-changer for many, ...