Former Mastercard CMO Raja Rajamannar says consumers are tuning out ads and that marketers must focus on creativity, experiences, and human connection.
In this eleventh episode of CMO Moves, I had the pleasure of talking with Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard. What is interesting is that in the first ten ...
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With quantum marketing, Mastercard's Raja Rajamannar is rethinking the branding playbook
Having spent 12 years as the Chief Marketing and Communications Officer of the global payments technology company Mastercard, Raja Rajamannar oversaw its transformation into one of the fastest-growing ...
After 12 years as Mastercard’s chief marketing and communications officer, Raja Rajamannar is leaving his post and moving into the role of senior fellow. Accenture marketing boss Jill Kramer will ...
PURCHASE, N.Y.--(BUSINESS WIRE)--MasterCard today announced that Raja Rajamannar has been named Chief Marketing Officer (CMO), effective September 9, 2013. As CMO, Rajamannar assumes global ...
Mastercard has appointed Accenture marketing boss Jill Kramer as its next chief marketing and communications officer, succeeding longtime marketing leader Raja Rajamannar effective Dec. 1. Rajamannar ...
Does “brand purpose”—the notion of marketers expressing clear support for values like diversity, equity and inclusion as a way of demonstrating what a marketer stands for—still hold sway over ...
The unprecedented disruption of 2020 required marketers to reimagine their longstanding strategies as consumer needs changed quicker than ever before. In his best-selling book, Quantum Marketing, ...
After 12 years as Mastercard’s chief marketing and communications officer, Raja Rajamannar is leaving his post and moving into the role of senior fellow. Accenture marketing boss Jill Kramer will ...
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