Texas Tech's athletic department just announced a major rebrand on a random Tuesday in October.

Starting in the 2026-27 season, Texas Tech athletics will introduce a new set of athletics-specific iconography, including a redesign of the classic Double T. T ...

Texas Tech updated its new branding and unveiled a "modernized Double T logo," which will go into effect with the start of ...

Texas Tech Athletics announced a rebrand, introducing a modernized “flat T” logo, which has sparked a wide range of reactions ...

Texas Tech athletics is bringing back the flat Double T as its primary logo after using the beveled, 3D Double T emblem since ...

Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.