Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive ...

While there appears to be no end in sight to the tumult of the retail landscape, behavioral science reveals that much consumer behavior is actually durable and predictable. And while behavior is ...

Bethesda, MD, May 29, 2025 (GLOBE NEWSWIRE) -- Collage, the leader in cultural intelligence, today released a first-of-its-kind research, unlocking what drives Gen Alpha – their values, behaviors, and ...

According to BIGresearch, for consumers 18 years or older, life events such as having a baby, getting married or divorced and retiring can have an impact on consumers' purchasing behavior.

Consumers still plan to make purchases during the summer holidays, despite high gas prices and inflation. “Those who plan to participate plan to spend more or the same as they did last year,” said ...

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers ...

We know that people don't always do what they had intended to do. Yet, self-reported intentions continue to be used widely in academic and commercial research because they represent easy-to-collect ...

Despite recent rapid growth in non-dairy options, dairy consumers are still more frequently opting for dairy products over their plant-based counterparts, with plant-based cheese facing the biggest ...