The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

It’s clear programmatic advertising is on the rise; however, there’s still progress to be made. I rfon Watkins, CEO of Coull, offers four tips to help you get your head round this form of advertising ...

As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third of their ...

Speaking to the industry, the first thing to note is that some marketers operating in B2B have only a vague idea of what programmatic advertising is, let alone why it could be relevant to them. For ...

AUSTIN, Texas, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Vereigen Media, a leading U.S.-based B2B demand generation company, today announced the strategic scale of VM Engage, an advanced programmatic ...

Programmatic is gaining in popularity. The majority of B2B marketers said they plan on investing more money in programmatic advertising in 2016, per a Dun & Bradstreet survey. Nearly two-thirds (65%) ...

Hazel Raoult is a freelance tech writer and works with PRmention. She has more than eight years of experience writing about ecommerce, technology, entrepreneurship, and all things SaaS. Hazel loves to ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to ...

Saying B2B publishers are skeptical of programmatic trading is an understatement. Many see programmatic advertising as a direct threat to their core business. They think it threatens the value of ...

Bombora, the leading provider of B2B Intent data solutions, is solving that issue with the launch of Intelligent Account-Based Marketing (iABM), a solution that optimizes, measures, and proves the ...