Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining ...

Pitching tech products to potential clients has become a more critical job with the rise of the cloud. Enterprise tech product marketing is no longer only about convincing corporations to sign ...

While hiring the right team can go a long way to ensuring you always have a wealth of creativity on hand, even the best teams can experience a dry spell every once in a while. Whether it’s struggling ...

Product extension is the strategy of placing an established product's brand name on a new product that is in the same category. Small companies can deploy the practice in the same way that large firms ...