A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

Product videos are a powerful way to communicate in today’s digital landscape. Indeed, most marketers understand the importance of not just capturing attention, but holding it. That’s where product ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mack McKelvey As an early ...

The challenges of product development may never disappear, but with AI as a core part of the process, I believe the sky is ...

It is often said that product marketing is responsible for everything, yet owns very little. The role sits at the nexus of a product's entire lifecycle — from ideation and development to the release ...

As an entrepreneur and a product leader, I bring new products and features to market at a pretty solid clip, including a massive one about 10 minutes before I sat down to write this. I almost always ...

Startups don’t die from lack of money. They die from lack of market. “The number-one reason startups fail is they launch to no market need,” Tabas said. “They were high off their own idea and built ...

Content has always played a crucial role in brand building, and most marketers know why. Content helps establish a brand’s ethos, support its mission and values and reaffirm its value proposition. In ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on 3 ways market research can help build a flawless product ...

Editor’s Note: For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, major retailers and social. Chief Marketer Network publication ...