Add Yahoo as a preferred source to see more of our stories on Google. If it feels like every drink in the grocery aisle is promising to hydrate better than the last, you’re not wrong. Between ...

Coca-Cola is naming BodyArmor the official sports drink of the 2026 NCAA, replacing Powerade and expanding its growing ...

Powerade, The Coca-Cola Company's iconic sports hydration brand, made its debut in India at one of the world's most ...

NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...

With hundreds of thousands of fans watching in the stands, and millions more at home, it truly takes more to be a college football player in today’s landscape of the sport. That’s why Powerade ...

Ah, Powerade. The off-brand Gatorade of McDonald’s soda fountain machines. The blue elixir that also comes in other flavors besides blue, which I don’t care to acknowledge. The sports Kool-Aid of our ...

Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension, according to information shared with Marketing Dive. The Coca-Cola brand is ...

Powerade is returning to the NIL space for its third consecutive year ahead of the 2025 season. The sports drink has inked NIL agreements with LSU quarterback Garrett Nussmeier, Arizona State ...

Skip the drive-thru and add to your cart. With hot summer days finally upon us, staying hydrated is top of mind. Luckily, new beverages are popping up each week, making it easy to meet your hydration ...

May 4, 2014 (NEW YORK) -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable ...

The rumors are true! Powerade is getting a new subline. Months ago, whispers of what was to come from the Coca-Cola brand sports drink and electrolyte-enhanced beverage began circulating online. While ...

Powerade, the iconic sports hydration brand by The Coca-Cola Company, has launched in India during the ICC Men's T20 World Cup. The brand is introduced with a high-impact campaign featuring athletes ...