California lawmakers are determined to turn the volume down just a notch. On October 6, Gov. Gavin Newsom signed SB 476 into law, which will require streaming services like Netflix, Prime Video, Hulu, ...

The media conglomerate, now under the aegis of Skydance Media, is unveiling a new ad format on Paramount+ that ensures ...

More and more people are choosing Netflix’s cheaper subscription plan that comes with ads, according to new data shared by Antenna and reported by Bloomberg. Netflix first introduced this ad-supported ...

It’s counterintuitive, perhaps, but the majority of social media advertising demand comes from small businesses. And TV ad tech companies are trying to make it easier for small businesses to apply ...

Consumers are now almost as likely to say they learn about new medications from advertisements on linear or connected TV as from their doctor, according to a new report. Predictive advertising company ...

As summer began and temperatures rose in June, so too did TV ad spending for Novo Nordisk’s Wegovy. The GLP-1 obesity med soared to the top of the month’s ranking of TV drug ad spenders, according to ...

Tesla is finally running TV/streaming ads, but they are not to sell electric cars. They are to promote a vote for Tesla shareholders to approve Elon Musk’s next compensation package worth up to $1 ...