BYU and Georgia Tech are getting in the spirit of the season. The Pop-Tart season, that is. With the Cougars and Yellow ...

The Yellow Jackets are leaning into the fan-favorite Pop-Tarts Bowl with themed helmets complete with sprinkles.

In just over a week, BYU will take on Georgia Tech in the Pop-Tarts Bowl. The Cougars and the Yellow Jackets will wear a ...

The Cougars and Yellow Jackets seem happy to play along. On Friday, both teams unveiled Pop-Tarts-themed helmets ahead of ...

Pop-Tarts launches a limited-edition Tailgate Pack featuring six bowl mascot flavors ahead of the 2025 Pop-Tarts Bowl, available through an exclusive Instagram giveaway ...

In 2023, Pop-Tarts changed the world of brand mascots forever when it sacrificed the life of a Strawberry Pop-Tart and fed its remains to the Kansas State football team as a reward for winning the Pop ...