Google Ads Liaison Ginny Marvin recently published an extensive piece outlining more than 40 new innovations across Google Ads, Analytics, creative tooling, AI, lead generation, and measurement. While ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. This voice experience is generated by AI. Learn more. This ...

This month’s Ask the PPC question about AI ad placements is near and dear to my heart. We’ve seen ads begin showing up on AI surfaces since 2024, and yet, they still have an air of mystery about them: ...

The advertising industry is full of noise about AI making buy-side and sell-side processes more efficient. That framing is convenient, but it misses a broader point. Speed and effectiveness are easy ...