Well, would you look at that—the FDA finally found its spine. After years of letting Big Pharma run wild with glossy ads, tear-jerking background music, and actors frolicking through meadows while ...

President Trump wants drug companies to share more information about the risks and side effects of their drugs when advertising directly to consumers. He just signed a new memorandum that will further ...

Pharmaceutical ads now account for 9% of TV advertising according to LightShed Partner’s Richard Greenfield and an even higher percentage of spots on evening newscasts When you purchase through links ...

Vicks accrued a total of 4.3 billion impressions on an estimated national TV ad spend of $18.9 million. The top network for ...

Not only are billions of dollars of pharmaceutical direct-to-consumer TV/CTV advertising dollars at risk from the Trump Administration’s recent effort to stop DTC advertising, but major “pricing ...

On September 9, 2025, the Department of Health and Human Services (HHS) and Food and Drug Administration (FDA) announced a new initiative to close what the agencies describe as a “loophole” in ...

President Donald Trump is getting directly involved in the push against direct-to-consumer prescription drug advertising, which could signal large-scale changes to one of radio’s fastest-growing ad ...

President Trump’s Food and Drug Administration is cracking down on the “endless” barrage of pharmaceutical advertisements Americans are hit with on a daily basis, FDA Commissioner Marty Makary said on ...

Tremfya’s reign atop the TV pharma ad rankings continued for yet another month as the Johnson & Johnson brand topped iSpot.tv’s list for October. Tremyfa achieved an impressions share of voice (SOV) ...