Last time we saw the whimsical graphics of Enchanting Marketing, the writing consultancy was teaching us how to write faster. Now the team is back to explain the basics of how to write a persuasive ...

Closing a sale is all about persuasion. Of course, you need to have a worthy product or service first. Explaining your product or service clearly will educate and inform, but not sell. Simply listing ...

When it comes to getting more sales and growing a business, most entrepreneurs ignore one of the most effective things they can improve: the offer itself. The right offer can not only close more sales ...