Why doesn't Disney build the "scariest roller coaster in Japan"? "79m at its highest point, 130km/h at its top speed." These are the official specs for Fuji-Q Highland's "FUJIYAMA." It is standard for ...

Brand positioning determines the mental place a company occupies in the minds of potential buyers. It links an offer to a recognizable benefit, an emotional association, and a reason to select it.

When was the last time you did an assessment of how your competitors are positioned relative to your product or company? If you haven't done a competitor positioning assessment recently, you're not ...