Shoe marketing just got sneakier and smarter. Last week, Payless ShoeSource tricked a group of influencers into believing their shoes belonged to a new, high-quality brand. They fell for the ...

Payless shoes aren't exactly synonymous with high fashion, but for one night in Los Angeles, they were.The shoe company set up a fake luxury store called "Palessi," stocked it with Payless shoes, and ...

Troubled discount footwear chain Payless Shoesource may want to change its name. The privately held Topeka, Kansas-based shoe seller executed the reverse of a bait-and-switch operation recently with a ...

SANTA MONICA (CBSLA) — Social media influencers were stunned when they discovered the designer shoes they had paid $200, $400, even $600 for were actually from Payless Shoe Store. The discount shoe ...

(CNN) Who would be willing to pay upward of $500 for Payless shoes? Hoodwinked social media influencers, that's who. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called ...

The discount shoe company rebranded as the high-end "Palessi" for a day. A handful of fashion influencers paid hundreds of dollars for shoes from the budget retailer Payless after the company ...