Pantone LLC, the global authority on color and provider of professional color tools for designers, introduced an expanded array of color to the Pantone Matching System (PMS). The addition of 294 trend ...

Pantone Smoothies is a new Tumblr that matches smoothie recipes with their Pantone color. Avocado smoothie? That’s a Pantone 5787. Blueberry smoothie? A Pantone 644. Strawberries, raspberries, and ...

Getting colors right for marketing materials is imperative for businesses. Even the slightest difference could have consumers taking a second look at what is "off" rather than reading your message. To ...

The company that ensures the colors inside a Photoshop design match the real-life inspiration now has an Airbnb house inspired entirely by a single color. Tuesday, Pantone and Airbnb introduced the ...

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Near the end of spring last year, graphic designer Inka Mathew became captivated by a beautiful Veronica Georgia Blue flower. "The design geek in me got curious, and I picked a bloom and brought it ...

The Pantone company built a business by standardizing the way designers and companies communicate about color. But one artist is challenging their color monopoly. The human eye can detect about a ...

Pantone, the global color authority, has revealed that its Color of the Year for 2025 is a flavorful shade of brown called Mocha Mousse. A deep, earthy hue, the color brand says PANTONE 17-1230 Mocha ...

Pantone, the global color authority, has revealed that its Color of the Year for 2026 is a calming shade of white called Cloud Dancer. Pantone 11-4201 Cloud Dancer is a soft, balanced shade. Like a ...