PBR and Lucas Beaufort to revive its cult classic 'Cooler Jacket' and launch a stylish kit of winter apparel emblazoned ...

To be successful, riders need to hang onto the bulls for a minimum of eight seconds and can receive a higher score by doing ...

Kid Rock is not kidding about making a mark in Western sports. The artist who has masterfully blended different forms of music into an unmistakable style all his own is partnering with PBR to bring ...

For the first time since opening Canvas Stadium in 2017, Colorado State University in Fort Collins hosted a major event in the stadium that wasn't a football game or graduation. Professional Bull ...

PBR's first Fort Collins event honored CSU alum and PBR legend Jerome Robinson, who passed away in 2022. Robinson, a former CSU rodeo athlete, significantly impacted the sport, modernizing scoring and ...

Chad Berger, the legendary owner of Chad Berger Bucking Bulls, is set to be inducted into the National Rodeo Hall of Fame. The 12-time PBR Stock Contractor of the Year has deep roots in rodeo. He has ...