Ball fitting is tricky. Mostly because a golf ball has to serve so many different purposes whether it being smashed by a driver, finessed with an iron or spun by a wedge. It’s why web-based and other ...

Getting fit for the right golf ball can be an arduous process if you try to do it on your own, and let’s get real — it’ll leave a huge hole in your wallet if you plan on trying more than 2-3 models at ...

True Spec Golf Master Fitter Eric Hickman explains why grip choice is crucial and how you can go about selecting the right size and texture.

Bridgestone brought ball-fitting to the front of golfers’ minds in 2006 when it began a campaign of in-person, launch-monitor-driven events to help golfers rethink their process for choosing a golf ...

There are countless ways to help improve one’s golf game that go far beyond just practicing or playing more. Taking professional lessons from a PGA Coach is one of the best ways to start to improve ...

Cobra Golf looks to take golf club design and innovation into the future with the new Cobra DS-Adapt lineup and 3D-printed Cobra 3DP irons. Featuring an industry-changing FUTUREFIT33 hosel, combined ...

The Masters is the first really big golf event on the calendar, the first one that many fans pay attention to. In a way, it also marks the arrival of spring in many parts of the country, and nothing ...

Ping Golf is a U.S. brand but differs from a "typical American" company. Prioritizing the essence of people and products over short-term performance or flashy marketing, the belief that "a good ...

Respected golf-fitter Scott Gourlay to open two state-of-the-art studios at The R&A centre One of the most-respected golf-fitting companies in Europe is opening a new facility at The R&A-operated Golf ...