Download this paper to find out to how to take a truly omnichannel approach and mitigate back-office integration issues. The sharpest marketing minds out there realise that you don’t decide to ‘do’ ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The business-to-business (B2B) landscape has been reshaped by digital transformation. It's ...

(Ad) Marketing trends are constantly evolving. Changes in technology and business practices affect how companies target and convert new customers, and marketers need to stay on top of the innovations ...

Creating the many types of content needed for large-scale B2B campaigns often results in marketers juggling dozens of tools. This makes it difficult to ensure cohesive messaging across their emails, ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

In 2024, the golden trifecta for B2B marketers comprises leveraging technology, tailoring content and embracing a human-centric approach. Amid the dynamic landscape of innovative technology and ...

When EJ Cho started his first company in 2018, he was exposed to what it takes to market a product. He was surprised to find a market filled with different single-use tools. “It was a very frustrating ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

When I started out in industrial marketing in the late 70s, both the sales funnel and the marcom tools needed for it were few and far between — and relatively simple. We created a trade journal print ...

During times of economic uncertainty, there is increased pressure on budgets and a need to do more with less. This can sometimes lead advertisers to pull back. There is no denying the challenges ...