“Cross” star Isaiah Mustafa said Aldis Hodge completely improvised a nod to Mustafa’s longtime career with male grooming brand Old Spice, saying the line wasn’t in the script at all. “That was never ...

Old Spice reboots its classic 'Man Song' ad with a modern twist.

The rapper, who partnered with Old Spice on a spot, tells PEOPLE he relies on the brand — and a good-old shower — to keep him smelling fresh Hedy Phillips is the Senior Style News Editor at PEOPLE.

Old Spice’s New Premium Line is Crafted for Compliments with Scents Preferred Versus $300 Colognes CINCINNATI, February 04, 2026--(BUSINESS WIRE)--Old Spice continues to redefine men’s grooming with ...

Prepare to stretch your body and dive into nostalgia because Old Spice Total Body Deodorant and Twister have joined forces for an epic partnership. Introducing the limited edition “Twister Old Spice ...

CINCINNATI--(BUSINESS WIRE)--Fresh off a wildly successful week in New Orleans, the Old Spice Guy and his No Sweat Predictor are bringing their legendary antics to Instagram Live ahead of the Big Game ...

Flavor Flav is a pioneer in two different arenas. As a member of the iconic hip-hop group Public Enemy, he made music in the 1980s and 1990s that continues to live on as classics. Flavor Flav also is ...

Lessons on being a man (and a shirtless media sensation) from the Old Spice man. July 15, 2010— -- He's the man your man could smell like. He's on a horse. And he's changing the nature of ...

Old Spice rose in popularity in the 2010s as it shifted its image to more closely associate with modern masculinity, humor, and internet culture. Remember those over-the-top "The Man You Could Smell ...

CINCINNATI--(BUSINESS WIRE)--Old Spice, the iconic brand known for its bold scents and innovative grooming products, is joining forces with Marvel Studios' Deadpool & Wolverine, in theaters July 26.