Minimalist logo design has been getting some stick in recent years. Simplicity in visual branding often makes a lot of sense.

Underlying discussions of fair use of logos are two competing issues: the third party's right to free speech and the cumulative effect on the trademark owner of that third-party's use of elements of ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy ...

At a certain point, people stop recognizing your brand by its name and just go by its image. That's where a great logo comes in. But for every great logo, there are plenty of bad ones. With help from ...

Harley-Davidson's logo wasn't always orange and black, and not every Harley logo today carries that color scheme. Here's how ...