When it comes to your email marketing strategy, it pays off to play the long game. Especially around the holidays, it can be tempting to focus most of your email marketing efforts on flashy promotions ...

Building a solid client base isn’t only about providing valuable content that attracts leads. The next crucial step is nurturing your leads—the ones who aren’t ready to convert just yet. If you’re ...

In a brief Take 10 online tutorial at MarketingProfs, Jim Lenskold, president of Lenskold Group, spells out clear guidelines for creating targeted lead-nurturing programs that can help you boost ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Nurturing leads is an important part of growing a ...