It was 2010, and location scouts were scouring the world for a production base for HBO’s new fantasy series, Game of Thrones.

Northern Ireland's geological marvels, rugged coastlines, and historic castles make for beautiful photographs and everlasting memories. But what do users of Instagram, the world’s pre-eminent social ...

Belfast City Hall recently played host to a specialist industry event marking the finale of the 'Augment the City' Challenge.

A new Game of Thrones attraction will open in Banbridge, Northern Ireland. The £24 million ($32m) HBO Game of Thrones Studio Tour has just been given the green light by local authorities, but does not ...

Tourism NI launches its first ASMR track, using immersive soundscapes bringing a new dimension to famed Northern Ireland ...

Tourism Northern Ireland is delighted to announce the launch of the region’s first Signature Walk.

A new feudal drama series set in Northern Ireland, which is hoped can match the success of the hugely popular Game of Thrones ...

Tourism Ireland, in collaboration with Tourism Northern Ireland, has launched a new destination brand. The brand will be used to promote Northern Ireland in Great Britain with the aim of helping ...

In 2024 overseas tourism to Northern Ireland contributed £633 million to the economy.