Within days of each other, Nike and Adidas released two of the most compelling ads in recent memory. After 27 years without running an ad during the Super Bowl, Nike debuted its "So Win" campaign, a ...

Nike is earning widespread praise for its latest ad campaign spotlighting professional golfer Scottie Scheffler’s Open Championship win — and, more importantly, his role as a devoted father. On Sunday ...

Created by digital marketing agency AKQA, the ‘Be transformed’ initiative focuses on the Nike Zoom Sister One+ footwear line, which incorporates Nike’s DiamondFLX and Flywire technologies. It consists ...

A'ja Wilson of the Las Vegas Aces prepares for a free throw Tuesday against the Phoenix Mercury. (David Becker / NBAE via Getty Images) Obama directed the ad for Wilson's pink A’One signature shoe ...

Who is Dylan Mulvaney and why does there seem to be no other model up for the job of marketing products from leggings to bad beer? Mulvaney first hit prominence doing what appeared to be sketch comedy ...

NEW YORK -- Nike has done it again: created an ad campaign sure to generate buzz. The sporting-brand giant has put a marketing spin on the offensive comments made by radio shock jock Don Imus against ...

USC sophomore guard JuJu Watkins signed a multiyear extension with Nike that will give her one of the most lucrative shoe endorsement deals in women's basketball, according to ESPN Senior NBA Insider ...

Chiney Ogwumike and her sister, Nneka, announced in 2017, while surrounded by three stripes, they had swapped out their Nike swooshes for Adidas. It was an eye-raising leap away from an established ...

A group of 13 women athletes participated in a Nike Athlete Think Tank to help the brand discover how it could better help female athletes. The first step following the think tank comes with a $1.3 ...