As a father of a one-year-old who is also an NBA fan and a sneakerhead, Giannis Antetokounmpo's newest ad feels like a move engineered specifically for my algorithm. Antetokounmpo and his daughter, ...

ESPN mistakenly aired Nike's commercial congratulating the Las Vegas Aces on winning the WNBA Finals before the end of Game 4.

Five months after unveiling a new pair of signature Saquon Barkley cleats, Nike leaned on the reigning and defending NFL ...

The first of two commercials was released on May 3, to the theme of the nursey rhyme "Miss Mary Mack" but with lyrics changed to reflect Wilson and her impact, influence and accomplishments. Then on ...

The Los Angeles Lakers are now less than two months out from their upcoming 2025 season, which is slated to tip off on October 21. It will be yet another season for four-time league MVP LeBron James, ...

The timing of a Nike ad had everyone believing the WNBA Finals between the Las Vegas Aces and Phoenix Mercury were rigged.

A'ja Wilson of the Las Vegas Aces prepares for a free throw Tuesday against the Phoenix Mercury. (David Becker / NBAE via Getty Images) Obama directed the ad for Wilson's pink A’One signature shoe ...

When Devin Booker became Nike Basketball’s 24th NBA signature athlete in 2023, the company’s staff honored him with a thematic presentation based on his late idol and fellow Nike signature athlete ...

The kicks are Nike's newest version of its Wemby-inspired GT Hustle 3, and they come with scream-worthy details.

— -- How much of a basketball shoe's popularity is because of the athletes who wear it and how much is due to the image of the athletes who wear it? That might be the toughest fact and fiction to ...