Five months after unveiling a new pair of signature Saquon Barkley cleats, Nike leaned on the reigning and defending NFL ...

Nike has long been one of the biggest brands in all of sports, having sponsorships with legends such as Michael Jordan, Kobe Bryant, Serena Williams, Tiger Woods and Cristiano Ronaldo. That’s not to ...

On Monday, Nike launched a new ad in celebration of LeBron James’ upcoming 23rd season in the NBA. Suffice it to say, Bill Simmons wasn’t a fan. “This is a full-fledged ‘Yikes!'” The Ringer founder ...

Tyler, the Creator has taken on narrator duties for Nike's ad relaunching the "Just Do It" campaign. The 60-second spot, which will get its first airing Thursday night during the NFL season opener, ...

Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...

In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to get fans talking ahead of the four-time MVP's age 41 season. The 32-second ...

Nike is asking Gen-Z a whole new question about sports, one that is just begging to be answered. Just recently, the iconic shoe brand revealed a new slogan: “Why Do It?” augments but doesn’t replace ...

As Nike targets a new generation with a revised slogan, "Why Do It?," NPR's Ailsa Chang talks to consumer trends expert Casey Lewis about what brands get right and wrong about Gen Z.

The two women appeared alongside other women in sports for the launch of the joint line between Nike and Skims. The new collaboration of NikeSKIMS is making its mark with the help of some high-profile ...