Carlos Alcaraz in the new Nike ad. Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and ...

The rivalry between Indiana Fever guard Caitlin Clark and Chicago Sky forward Angel Reese has helped the WNBA reach the popularity it has today. Some even compared them to Magic Johnson and Larry Bird ...

Nike just did something no one saw coming -- it dropped a sports ad that celebrated fatherhood, family, and priorities. Predictably, people loved it. The brand, known for promoting left-wing politics ...

Caitlin Clark received overwhelming responses after Nike released its newest ad featuring the Indiana Fever star. However, despite fans buzzing over the WNBA star’s latest endorsement, some seemed ...

Tuesday night is shaping up to be an emotional one for the Los Angeles Lakers and the basketball world, as legendary Lakers forward LeBron James welcomes his son to the team. However, the father-son ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. PARIS, FRANCE - JULY 18: (L-R Back) U.S. Olympians Lucas ...