Focus Pocus Media’s announcement reflects a broader trend in B2B marketing toward performance-driven partnerships. The ...

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...

Businesses looking for clearer insight into how consumers truly feel about their products, campaigns or brand decisions may ...

From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

Silverback Digital Marketing has announced a continued focus on refining its social media marketing practices, reflecting broader changes in how organizations communicate, distribute information, and ...

When Comcast released its self-serve Universal Ads platform earlier this year, it included an ads API with the goal of making CTV ads accessible to small businesses, just like search and social media ...

Ahold Delhaize USA will launch Edge, a new retail media platform, on Jan. 5, marking a shift in how the company manages ...

Despite Amazon’s legacy as a giant digital walled garden, marketers say it’s in the early stages of a major expansion into an ad platform model. Specifically, Amazon is testing ways to tie together ...

AiOpti Media, LLC (AiOpti), a data, media, and measurement platform, has been named by MarTech Outlook as the 2025 Top AI-Powered Marketing Attribution Platform, recognizing its innovation, ...

ORLANDO, Fla.--(BUSINESS WIRE)--Multimedia, Inc., a global leader in international marketing and advertising services, is proud to announce the kickoff of its 35th Anniversary celebration. The company ...

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead schedules a showing, but success doesn’t come from posting at random. Today’s ...