Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

Motivation and self-control; incentive policies; charitable giving and pro-social behavior; cognitive biases; deadlines and procrastination; judgment and decision-making; market research; consumer ...

The Consumer Behavior Lab is run by Dr. Rebecca Chae and Dr. Rafay Siddiqui in the Marketing Department. There are a number of ongoing projects related to time perception, goals and motivation, the ...

Dick Coffee attended 781 consecutive University of Alabama football games. Meg Roh surfed through illness, storms and ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

Having a good team isn't just about skills and references; it's about personalities and how they interact. Employee motivation is part of that. Do your employees inspire each other to achieve or see ...

We all understand that there is tremendous value sitting within big data. We can debate whether or not it’s the new oil, but clearly, data scientists can tease out incredible behavior patterns from ...

In today's building materials and construction channel environment, margin pressure is relentless. Tariff-driven material cost increases are stacking up. Steel is up over 13% year-over-year, and ...