With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

Growth rapidly deteriorated across ecommerce, advertising, social, consumer tech, time spent with media, and a whole range of other metrics in 2022—and 2023 isn’t shaping up to be much better. There ...

Facebook has been trying to make sure that the application install ads that users see on mobile are relevant. The company announced Wednesday that advertisers can now target their app install ads to ...

Facebook is extending its deep linking capabilities to also include mobile app install ads, so developers or marketers using Facebook can send users directly to information they are interested in when ...