Here is the new campaign settings interface: Here is the new product groups interface: Microsoft said, "If you're running an existing Shopping Audience campaign and wish to apply this new feature, you ...

Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates ...

Discover Microsoft Ads' new multi-format campaigns for Audience ads. Simplify ad management by combining native, display, and video formats in one campaign. Following on the footsteps of Performance ...

Microsoft is winding down its demand-side platform "Microsoft Invest" and has named Amazon DSP its preferred partner. But it's not the only big tech company putting its trust in Amazon. How will ...

Microsoft Advertising just dropped a fresh wave of product updates, with major changes to reporting, Performance Max, import tools, and Shopify integration — all designed to help advertisers stay ...

Google will make several updates to ads this month. A substantial one focuses on the Unfair Advantage Policy. Microsoft Advertising's focus points to standardizing privacy policies that support the ...

Amazon’s exit from Google Shopping cut ad costs and boosted clicks, giving retailers a fresh opening as Google’s AI-driven ...

Proxima, a data intelligence platform that specializes in precision marketing, today announced that they are leveraging Microsoft Curate for Commerce to enable advertisers to target their social-first ...

Microsoft released several updates on Copilot and ads in October this year. Following that, at the recent Microsoft Advertising Partner Pulse meeting*, Microsoft dove deeper into the updates, ...

Microsoft Advertising will soon retire Target CPA and Target ROAS as a standalone bidding strategies. Instead, those bidding strategies will be merged with Max Conversions and Max Conversion Value.