Today's digital marketer has more tools available to measure advertising campaigns than ever before. But ultimately, what should matter most is how campaigns impact incremental growth and sales. In ...

A spoonful of sugar might help the medicine go down, but research suggests a spoon is a lousy way to measure out that medicine. Both the American Academy of Pediatrics and the Food and Drug ...

HOBOKEN, N.J.--(BUSINESS WIRE)--NICE (Nasdaq: NICE) today announced the Journey Excellence Score (JES), a pioneering new metric designed to precisely measure the quality of customer experience across ...

Investors favor companies that “skimp” on R&D, Ashley Vance recently reported in BloombergBusinessweek. You shouldn’t be shocked. Harvard Business School professor Clayton Christensen has warned ...

Measuring performance is a key to evaluating how well employees are doing their work and companies are meeting their targets. A good performance metric gives hard data and yields results that measure ...

New metric to measure poverty Today, the U.S. Census Bureau released a long-promised alternative method for measuring who’s officially considered poor and who isn’t. The old approach, established 50 ...

As ever more digital data is created and stored, the world needs more unit measurements to keep up with the ever-expanding numbers. To do so, the 27th General Conference on Weights and Measures on ...

Gross domestic product continues to serve as the go-to metric for measuring national economies. It's cited in times of expansion and recession, and followed closely by economists around the world. Yet ...

Photo Credit: Southwest Airlines was ahead of the airline industry so far in 2019 with the highest Net Promoter Score of 71, according to NICE Satmetrix research. Southwest Airlines The so-called ...