If we want workplaces where talent can thrive, leaders must look beyond surface-level reporting and begin measuring the systems, leadership behaviors and workplace conditions that shape whether people ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

Back in 2006, British mathematician Clive Humby stated that data was the new oil. Like oil, data isn’t useful in its raw state and must be refined, processed, and distributed to deliver value. Nearly ...

Digital marketing and analytics leaders within pharmaceutical companies and advertising agencies are increasingly frustrated with the lack of visibility into what makes up campaign performance ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) today announced the launch of an integrated user experience for its Consumer Panel clients globally. This brings the Full View of Retail measurement and ...

This article was written by the Bloomberg Enterprise Investment Research Data team and CTO team: Ruslan Tepelyan, Maris Serzans and Jerome Barkate. Welcome to Data Spotlight, our series showcasing ...