Powerful brands in the future will be those that use AI to amplify human meaning rather than automate it away.

This post is the second in a multi-part series about the future of marketing and the role that semantic, context and intent will have on how we experience the internet. So the search of yesteryear is ...

When was the last time you read a marketing textbook? It might not seem like a high priority, given the daily demands of life, work and a raging global pandemic. It is a worthwhile exercise, though. I ...

Marketing your small business to potential customers generally involves providing them with information about your products and services. Internal marketing involves the same type of information, only ...

For the last two decades of the 20th century, management consultants asked: “Is Sales truly necessary?” The most common answer was a variation of: “Maybe, but not for long!” For example, in 1992 Peter ...

The Hispanic population has nearly tripled in size since 1990 and has been the largest “minority group” since 2000. It represents more than half of the nation’s growth in both population and consumer ...